Mindfulness — What went wrong

It’s hard for any trend to sustain momentum these days, but mindfulness may be the exception.

The thousand-year-old self-help practice has been the basis of numerous books, classes, apps, and seminars. Patrons are able to order “a more mindful burger,” at Epic Burger in Chicago or an “Enjoy the ride” trucker hat from Mindful Supply Co. With new ‘mindfulness’ products from Apple and Amazon, it doesn’t look like this $1 Billion industry is losing steam anytime soon.

The issue, however, doesn’t lie in the space’s burgeoning growth trends but more so its…